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Arts need national marketing plan to engender interest and support.: An article from: Fund Raising Management Review

Arts need national marketing plan to engender interest and support.: An article from: Fund Raising Management Overview

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on August 1, 1997. The length of the article is 1374 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The cultural industry needs a comprehensive marketing plan that analyzes the needs of the public and its rationale for not participating in the arts and to formulate objectives or an overall action plan that would encourage participation. A 1992 survey indicated that 58% of the population did not care to attend a single cultural event. Arts fund raisers may utilize the help of sports celebrities in attracting attention to the cause.

Citation Details
Title: Arts need national marketing plan to engender interest and support.
Author: Alvin H. Reiss
Publication:Fund Raising Management (Magazine/Journal)
Date: August 1, 1997
Publisher: Hoke Communications, Inc.
Volume: v28 Issue: n6 Page: p32(2)

Distributed by Thomson Gale

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